“Turns out that Comcast, the media conglomerate with over 47.1 million cable, Internet and telephone customers, won’t just have to fret about integrating a struggling brand (NBC) into its fold. Now, the company has to deal with all the jokes about the new name for its core products. Though the parent company will retain the Comcast name, next week its cable, telephone and Internet services will be rebranded XFinity in 11 markets, and nationwide thereafter.
Read more: http://www.time.com/time/business/article/0,8599,1960553,00.html?hpt=T2#ixzz0exVdtHUz”
I think it is a pretty neat name. But it looks like people do not agree with me.. read on..
“XFinity? Huh? It’s no surprise that the blogosphere had a field day with the name. Gizmodo called it the "worst, pseudo-pornographic, retrofuturistic marketing dollars can buy." Another well-trafficked blog, The Consumerist, also said Xfinity sounded like a porn company. "Sorry, it just does," the site wrote. In a very unscientific poll, I asked a few people for their first thoughts when I mention the word XFinity. The responses: "Porn." "Porn." "Stupid." "An energy drink or a porn site." "Stupid name." "Not positive." "Extreme sports." "A satellite something." "A car." "Drugs and porn."
Read more: http://www.time.com/time/business/article/0,8599,1960553,00.html?hpt=T2#ixzz0exVnlaCQ”
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Additionally, it makes no sense to sell people packages of 3 services and rename only 2 of them. Did you know they're planning to roll out a 4G service option as well? Can't wait to see the ludicrous usage caps they put on that at it's base price!
On the other hand just look at all the free advanced publicity the pseudo controversial brand name has created via all this chatter over it already! Not so stupid of them after all eh?